This section provides a schematic, and oversimplified, description of the different phases of Sulake’s lifecycle and the nature of the issues involved in each. During the start-up phase the issue was to provide entertainment and gain fame, i.e. one wanted to see whether or not people were interested in the offering. It was only with the involvement of the marketing bureau Taivas that the commercial potential of Habbo began to be explored.
URL: http://wiseowl.kunta.ch/sulake_collection_process_2006.pdf (PDF file - no download needed)
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