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#45 Generation Z documents about influential ad markets at Habbo AU


12132010-1905AU/yv: leaks_31.html level: C O N F I D E N T I A L

Six online surveys were conducted during 16 April and 11 May 2009, with an average of 3,000 teens who are registered Habbo users participating in each survey.

Additional insights regarding Generation Z have been compiled from Habbo online research completed during 2008-09. Survey participants were between 12 – 18 years, and were evenly spread between males and females. Teens from every Australian State and Territory participated in the Survey.

URL: http://wiseowl.kunta.ch/habbo_au_generationz_2009.pptx (PPTX file - Microsoft PowerPoint 2007+ is needed)